{"id":27593,"date":"2023-12-18T13:15:49","date_gmt":"2023-12-18T12:15:49","guid":{"rendered":"https:\/\/scrapstudio.es\/?p=27593"},"modified":"2026-08-22T23:45:20","modified_gmt":"2026-08-22T21:45:20","slug":"pantone-2024","status":"publish","type":"post","link":"https:\/\/scrapstudio.es\/en\/pantone-2024\/","title":{"rendered":"Pantone 2024: 7 ideas pr\u00e1cticas para usar el color del a\u00f1o"},"content":{"rendered":"

Todos los a\u00f1os miro con curiosidad la elecci\u00f3n del Color del A\u00f1o de Pantone. No porque una tendencia tenga que decidir los colores con los que voy a trabajar, sino porque me parece una referencia interesante para observar c\u00f3mo cambia la cultura visual y, sobre todo, para probar nuevas combinaciones sobre el papel.<\/p>\n

El pantone 2024 fue PANTONE 13-1023 Peach Fuzz, un melocot\u00f3n suave situado entre el rosa y el naranja. En la primera versi\u00f3n de este art\u00edculo lo llam\u00e9 \u00abPelusa de Melocot\u00f3n\u00bb, pero prefiero conservar ahora su nombre oficial: Peach Fuzz.<\/p>\n

\"Pantone<\/p>\n

Cuando lo vi por primera vez pens\u00e9 que era uno de esos colores que no necesitan llamar demasiado la atenci\u00f3n para funcionar. Frente al car\u00e1cter mucho m\u00e1s intenso de Viva Magenta, el Pantone 2023<\/a>, Peach Fuzz tiene una presencia bastante m\u00e1s tranquila y resulta f\u00e1cil imaginarlo en papeles, fondos, peque\u00f1os detalles y composiciones donde no queremos que el color compita con todo lo dem\u00e1s.<\/p>\n

Pantone relacion\u00f3 su elecci\u00f3n con la cercan\u00eda, el cuidado y la conexi\u00f3n entre las personas. Leatrice Eiseman, directora ejecutiva del Pantone Color Institute, lo describi\u00f3 como un tono situado cuidadosamente entre rosa y naranja. La propia explicaci\u00f3n de Pantone sobre Peach Fuzz<\/a> permite ver tambi\u00e9n las aplicaciones que plantearon para dise\u00f1o, moda y otros \u00e1mbitos.<\/p>\n

\u00abEn un momento de turbulencia en muchos aspectos de nuestras vidas, nuestra necesidad de cuidado, empat\u00eda y compasi\u00f3n crece cada vez m\u00e1s…\u00bb \u2013 Pantone<\/p><\/blockquote>\n

M\u00e1s all\u00e1 del discurso que acompa\u00f1\u00f3 a su presentaci\u00f3n, a m\u00ed me interesa una pregunta mucho m\u00e1s pr\u00e1ctica: \u00bfqu\u00e9 podemos hacer realmente con este color cuando dise\u00f1amos o trabajamos con papel?<\/p>\n

7 ideas para utilizar el pantone 2024 en proyectos creativos<\/h2>\n

1. Construye una paleta monocrom\u00e1tica<\/h3>\n

Una de las formas m\u00e1s sencillas de utilizar Peach Fuzz es rodearlo de colores pr\u00f3ximos. Puedes combinarlo con melocotones m\u00e1s claros, rosa empolvado, coral suave, crema y alg\u00fan naranja muy apagado.<\/p>\n

\"\"<\/p>\n

Me gusta este tipo de paleta cuando quiero una composici\u00f3n tranquila y no necesito que el color cree demasiado contraste. En scrapbooking<\/a> puede funcionar especialmente bien cuando las fotograf\u00edas ya contienen bastante informaci\u00f3n visual; en un junk journal, permite combinar distintos papeles y texturas manteniendo una sensaci\u00f3n de conjunto.<\/p>\n

No hace falta que todos los tonos sean casi id\u00e9nticos. De hecho, introducir peque\u00f1as diferencias de luminosidad evita que la p\u00e1gina quede plana.<\/p>\n

2. Ll\u00e9valo hacia una paleta vintage<\/h3>\n

Peach Fuzz tiene un punto retro que me recuerda a determinadas combinaciones de los a\u00f1os 80. Con malva, verde azulado, ocre o verde menta cambia bastante y adquiere una personalidad menos delicada de lo que puede parecer cuando lo vemos aislado.<\/p>\n

\"\"<\/p>\n

Esta sigue siendo una de mis combinaciones favoritas para proyectos de junk journal. Puedes utilizar el melocot\u00f3n como uni\u00f3n entre papeles antiguos, etiquetas, fotograf\u00edas, documentos envejecidos y alg\u00fan elemento de color m\u00e1s marcado.<\/p>\n

Tambi\u00e9n funciona bien con kraft, blanco roto y papeles ligeramente amarillentos. As\u00ed no dependes de encontrar materiales que reproduzcan exactamente Peach Fuzz: basta con que el conjunto mantenga una relaci\u00f3n crom\u00e1tica coherente.<\/p>\n

3. Comb\u00ednalo con colores intensos<\/h3>\n

Que sea un color suave no significa que tenga que utilizarse \u00fanicamente con otros tonos suaves. Tambi\u00e9n puede funcionar junto a rojos intensos, azules vivos o colores bastante saturados.<\/p>\n

\"\"<\/p>\n

En este caso intentar\u00eda decidir antes qu\u00e9 color debe tener el protagonismo. Si todos aparecen en la misma cantidad, la composici\u00f3n puede perder jerarqu\u00eda. Peach Fuzz puede ocupar una superficie mayor y dejar el azul o el rojo para peque\u00f1os puntos de contraste, o puedes hacer exactamente lo contrario y utilizar el melocot\u00f3n \u00fanicamente para conectar varios elementos.<\/p>\n

4. Util\u00edzalo en peque\u00f1as dosis<\/h3>\n

\"\"No necesitas dise\u00f1ar una p\u00e1gina completamente melocot\u00f3n para aprovechar el color del a\u00f1o. A veces resulta mucho m\u00e1s interesante introducirlo en uno o dos elementos.<\/p>\n

    \n
  • Una etiqueta detr\u00e1s de una fotograf\u00eda.<\/li>\n
  • Un peque\u00f1o marco.<\/li>\n
  • Una palabra o t\u00edtulo.<\/li>\n
  • Un recorte de papel.<\/li>\n
  • Una cinta o elemento textil.<\/li>\n
  • Una pieza dentro de una composici\u00f3n por capas.<\/li>\n<\/ul>\n

    Esta forma de trabajar permite probar un color nuevo sin obligarte a construir todo el proyecto alrededor de \u00e9l. Adem\u00e1s, puedes utilizar restos de papel y peque\u00f1os materiales que ya tengas en lugar de buscar una colecci\u00f3n completa \u00fanicamente porque coincide con una tendencia.<\/p>\n

    5. Comb\u00ednalo con papel y textura<\/h3>\n

    Una de las cosas que m\u00e1s me interesan de Peach Fuzz es c\u00f3mo cambia cuando deja de ser simplemente un rect\u00e1ngulo de color en una pantalla.<\/p>\n

    Sobre papel mate puede resultar mucho m\u00e1s suave. Junto a una textura envejecida adquiere un aire m\u00e1s nost\u00e1lgico. Con fibras, tela, hilo o papel artesanal aparece una parte m\u00e1s t\u00e1ctil. Incluso un mismo tono puede sentirse diferente dependiendo de la superficie que lo rodee.<\/p>\n

    Por eso, cuando preparo proyectos de scrapbooking o junk journal, prefiero pensar en el color junto a los materiales y no de forma aislada. El resultado final depende tanto del papel, la fotograf\u00eda y las texturas como de la propia paleta.<\/p>\n

    6. Utiliza el HEX como referencia, no como equivalencia exacta<\/h3>\n

    Si trabajas en digital necesitas alguna referencia para aproximarte al color. En la versi\u00f3n anterior de este art\u00edculo utilizaba el c\u00f3digo #FBBE97. La gu\u00eda oficial publicada por Pantone para el Color del A\u00f1o 2024 proporciona como referencia digital sRGB 255, 190, 152 y HEX #FFBE98.<\/p>\n

    La diferencia entre ambos c\u00f3digos es peque\u00f1a, pero para preparar nuevos dise\u00f1os prefiero partir del dato oficial.<\/p>\n

    Aun as\u00ed, un c\u00f3digo hexadecimal no convierte autom\u00e1ticamente el color de una pantalla en un Pantone f\u00edsico. El monitor, el perfil de color, la impresora, las tintas y el papel pueden cambiar el resultado. Si el tono es importante para el proyecto, preparo siempre una peque\u00f1a prueba de impresi\u00f3n antes de imprimir muchas p\u00e1ginas.<\/p>\n

    Para scrapbooking, papeler\u00eda o imprimibles dom\u00e9sticos, esa prueba real suele resultar mucho m\u00e1s \u00fatil que intentar ajustar indefinidamente el color mirando \u00fanicamente el monitor.<\/p>\n

    7. Utiliza Peach Fuzz como punto de partida, no como una regla<\/h3>\n

    Esta es probablemente la idea que m\u00e1s me interesa conservar cuando pasa el a\u00f1o y la tendencia deja de ser nueva. Un Color del A\u00f1o puede servir para descubrir combinaciones, estudiar por qu\u00e9 un tono funciona junto a determinados materiales o probar una direcci\u00f3n visual diferente. No obliga a utilizarlo.<\/p>\n

    Yo no incorporar\u00eda Peach Fuzz a un proyecto \u00fanicamente porque haya sido pantone 2024. Primero mirar\u00eda las fotograf\u00edas, el contenido, los papeles disponibles y aquello que quiero que tenga protagonismo. Si el melocot\u00f3n mejora esa composici\u00f3n, tiene sentido utilizarlo. Si otro color funciona mejor, elegir\u00eda el otro.<\/p>\n

    Qu\u00e9 me quedo de Peach Fuzz despu\u00e9s de 2024<\/h2>\n

    Con el tiempo, lo que m\u00e1s me interesa de estos art\u00edculos sobre Pantone no es conservar una lista de colores que estuvieron de moda cada a\u00f1o. Me gusta poder volver a ellos como peque\u00f1os estudios de color.<\/p>\n

    Peach Fuzz demuestra que un tono suave puede tener presencia sin necesitar mucho contraste y que puede moverse con facilidad entre composiciones limpias, paletas vintage y combinaciones bastante m\u00e1s intensas.<\/p>\n

    Tambi\u00e9n me recuerda algo que aplico cada vez m\u00e1s cuando dise\u00f1o: no hace falta a\u00f1adir m\u00e1s elementos para que una composici\u00f3n funcione. A veces basta con elegir mejor los colores, repetirlos en lugares concretos y dejar suficiente espacio para que cada cosa tenga su sitio.<\/p>\n

    Por eso seguir\u00eda utilizando Peach Fuzz aunque ya no sea el Color del A\u00f1o. No porque Pantone lo eligiera en 2024, sino porque es un melocot\u00f3n c\u00e1lido y vers\u00e1til que puede funcionar muy bien con papel, fotograf\u00eda y materiales creativos cuando el proyecto realmente lo pide.<\/p>\n

    \u2765 Sarai<\/p>","protected":false},"excerpt":{"rendered":"

    Descubre pantone 2024, PANTONE 13-1023 Peach Fuzz, y siete ideas para combinarlo y utilizarlo en dise\u00f1o, scrapbooking, junk journal y 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